The refreshed BAP site is more consumer-facing, peppered with messaging that better explains the depth and comprehensiveness of the industry-leading third-party aquaculture certification programme.
The new BAP site is anchored by the new BAP logo, unveiled on 25 July as the first step in a multi-step rebranding campaign that’s officially being rolled out this month with the launch of the redesigned BAP site. The rebranding campaign acknowledges the BAP programme’s journey from an industry-facing solution to a publicly recognised brand.
